Marketing & Entrepreneurship
Are you interested in starting your own business, patenting an idea, or working in a corporation or small enterprise? In a world that thrives off of innovation, creative thinking and savvy ideas, this program will help you develop your business acumen and better prepare you for a rewarding career in marketing, sales, product development or brand management. You will explore everything you need to know about the strategic implementation of ideas from the incubation phase to the marketplace. Topics such as entrepreneurship, marketing, branding, and advertising will be covered in order to provide you with the foundational tools to start a business, pursue a passion for research and innovation, or simply to improve marketability to potential employers.
This intensive postgraduate certificate program of undergraduate courses is open to students who hold an undergraduate degree from any accredited university. Graduates from sciences, social sciences, and the humanities will find the courses particularly engaging should they wish to start their own business, market an innovation, or patent a recent idea or product. The strategic implementation of ideas from the incubation phase to the marketplace is also explored.
Admission Requirements
Offered at both Trent’s campuses in Peterborough and Durham, Applying for this postgraduate certificate at Trent University is easy. Apply online or learn more here. In order to be accepted into the postgraduate certificate, students must have completed an undergraduate degree from an accredited university.
This program will be of interest to recent graduates wishing to acquire good business acumen in the area of entrepreneurship and marketing. Graduates from sciences, social sciences, and the humanities will find the courses particularly engaging should they wish to start their own business, market an innovation, or patent a recent idea or product. The strategic implementation of ideas from the incubation phase to the marketplace is also explored. Topics include entrepreneurship, marketing, branding, and advertising, which will provide graduates with the foundational tools to start a business, pursue a passion for research and innovation, or simply to improve marketability to potential employers. Trent University is now accepting applications.
Entry Term: January 2023, May 2023, and September 2023 on both the Trent Peterborough and Trent Durham campuses
Duration: Available for full or part-time studies
Program Completion Requirements: Completion of 5.0 credits as specified
Transfer credits, up to a maximum of 1.0 assigned credit, may be awarded
Graduating from Trent this year with your undergraduate degree?
As a 2023 Trent grad*, you qualify for direct admission to our Postgraduate Certificate in Marketing and Entrepreneurship. No need to pay to apply. Registering is easy – just send a confirmation email to admissions@trentu.ca from your Trent University account. We will also waive the application fee. For more information about this special offer, visit call 1-888-739-8885.
*this certificate is meant for non-Business program graduates, as there is too much course overlap for graduates of Trent’s BBA program.
For more information visit our Admissions webpage
To apply to this post-graduate certificate, please complete this application form.
Courses
The Certificate program consists of the following 5.0 credits: ADMN 1221H, 2080H, 2100H, 3420H, 3021H, 3150H, 3170H, 3430H, 3441H, and 3750H. A minimum cumulative average of 65% is required to complete the certificate.
For individual course descriptions, see University Calendar. Please consult the academic timetable, for information on when courses will be scheduled.
It is important to register in your courses without delay and prior to your arrival!
Breakdown of courses by terms
Term 1 Course Requirements
- ADMN 1221H: Financial Accounting
- ADMN 2080H: Managerial and Market Research
- ADMN 2100H: Intro to Marketing
- ADMN 3420H: Entrepreneurship
- ADMN 3441H: Social Enterprise and Social Innovation
Term 2 Course Requirements
- ADMN 3021H: Fundamentals of Management Accounting
- ADMN 3150H: Advertising
- ADMN 3170H: Introduction to Retail Marketing
- ADMN 3430H: New Venture Planning and Design
- ADMN-COIS 3750H: Online Marketing (Web)
Part time students should begin with ADMN 2080H, 2100H, 1221H and 3420H.
For students who have accepted their offer of admission and have questions about registering in their courses or life at Trent, please email businesscertificates@trentu.ca.
Application to Graduate from the Certificate
At the beginning of your last term, when you believe you are ready to graduate, you can submit the Application to Graduate form found in myTrent under Academics → Forms. You should apply as soon as your course registration for your final term is finalized (early in Summer term if you are graduating in September; early in the Fall term if you are graduating in January; early in the Winter term if you are graduating in Spring). The deadline to apply to graduate can be found in the Academic Calendar site under Important Dates, as well as at Important Dates & Deadlines.
Convocation ceremonies for students who graduated during the last year (September, January and Spring) are held the first week of June. Please visit Convocation site for the most up-to-date information.