This online AI course is designed to equip participants with practical skills that prepare them for high-impact roles across any industry.
Rather than teaching you how to program AI, this course focuses on how to use AI tools effectively to optimize your working environment.
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Who Should Enroll?:
This course is ideal for business professionals and upper-year business students who want to explore how AI can be integrated into their work.
Course Objectives:
- Learn how AI works
- Understand AI regulations and compliance requirements
- Learn how to integrate AI technologies into business strategies for business development, marketing, and productivity.
- Learn how to use AI to problem-solve
- Use cutting-edge AI tools, platforms and software.
Course Details:
- Online 6 week course
- Approximately 3 hours of instruction per week plus assignments
- 2 hours of online asynchronous instruction per week
- One hour of online meetings per week: Thursdays 6-7 pm
- Start Date Options:
- February 5th, 2026
- Price:
- $495 for community members
- Current Trent undergraduate students qualify for a 50% discount. Please contact microcredential@trentu.ca for details.
- Trent alumni receive a 10% discount. Please contact alumni@trentu.ca for details.
- Current Trent faculty and staff receive a 20% discount. Please contact microcredential@trentu.ca for details.
Please note: only one discount code can be used per order.
Modules:
- AI Overview & AI Solutions
- Prompt Engineering & Chatbots
- Business Development & Market Planning
- Marketing Excellence
- AI Productivity & Automation
- AI Management & Governance
Evaluation:
Online Module Quizzes: Students can take multiple attempts to evaluate their learning.
Two Assignments:
- Using AI to introduce yourself.
- Using AI to solve a problem, documenting how you did it, and its impact.
Students must score at least 75% on module quizzes and the two assignments to earn the badge.
How to Register:
Prerequisites:
- 4th-year Trent students who have taken courses in Marketing, Business, Business Tools OR related work experience in Marketing and Business.
- Familiarity with Microsoft Word, Google Docs, Microsoft Excel, Microsoft PowerPoint, and Canva is beneficial, but not necessary.
Summary:
This course aims to bridge the gap between theoretical knowledge and practical application in the field of artificial intelligence. By offering this micro-credential, we seek to provide students and professionals with the skills necessary to not only thrive in any role, as all roles will require AI to be successful, but also become a strategic asset.