Are you ready to elevate your organization’s marketing impact?
This course provides a comprehensive overview of core digital marketing concepts and their practical applications in a business leadership context. Participants will learn how to integrate digital marketing into broader organizational strategies, develop and execute effective marketing campaigns, and leverage AI and advanced tools to enhance performance. Emphasizing real-world application, the course features case studies, interactive exercises, and hands-on practice with current platforms to prepare participants to lead digital marketing initiatives with confidence and strategic insight.
Course Objectives:
By the end of this course, participants will be able to:
- Integrating Digital Marketing into organizational growth.
- Creating and executing business strategies using Digital Marketing.
- Enhanced organizational growth leveraging Digital Marketing.
- Proficient in Digital Marketing and AI integrations.
- Familiarity with advanced Digital Marketing tools and platforms.
Course Details:
- First meeting:3 February 2026
- Online 6-week course
- One hour of online meetings weekly from 6-7 PM on Tuesdays
- Approx. 16 hours of instructions in total plus assignments
Evaluation:
Complete 6 modules consisting of:
- Digital Marketing Overview, Strategies, Planning, Branding, Business Development, Marketing partners, Events, SEO, and Content Planning & Creation
- Two hours of video lectures, materials, and quizzes per module
How to Register:
Registration can be completed through the micro-credential portal.
Program Fees:
The fee for the micro-credential is $495
Current Trent undergraduate students receive 50% off. Please email microcredential@trentu.ca for details.
Trent Alumni receive 10% off. Please email alumni@trentu.ca for more information.
Current Trent staff and faculty receive 20% off. Please email microcredential@trentu.ca for more information.
NOTE: Only one discount code can be used per order
Conclusion:
By completing this course, participants will gain a solid foundation in digital marketing tailored to business leadership. They will leave with the tools, knowledge, and confidence to integrate digital strategies into their organization, enhance growth, and stay ahead in a competitive digital landscape. Whether you're stepping into a leadership role or looking to advance your marketing skills, this course empowers you to drive meaningful results in any business environment.