Course Overview
This course provides a comprehensive overview of core digital marketing concepts and their practical applications in a business leadership context. Participants will learn how to integrate digital marketing into broader organizational strategies, develop and execute effective marketing campaigns, and leverage AI and advanced tools to enhance performance. Emphasizing real-world application, the course features case studies, interactive exercises, and hands-on practice with current platforms to prepare participants to lead digital marketing initiatives with confidence and strategic insight.
Course Details
Format: Online
Duration: 6 weeks
Start Date: To be announced
Weekly Commitment: 1 hour live online session
Cost: $495
Available discounts
- Current Trent University Undergraduate students qualify for a 50% discount. Contact microcredential@trentu.ca for details.
- Trent University alumni receive a 10% discount. Contact alumni@trentu.ca for details.
Only one discount may be applied per registration.
Credential Earned: Digital Badge
Registration
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Note for Trent University Staff
Permanent OPSEU employees at Trent University are now eligible for tuition waivers for Trent University micro-credential courses. Please do not register or pay through this page. Visit Support → Human Resources / Payroll / Waivers → Micro-Credential - Staff for waiver and registration instructions.
Learning Outcomes:
By the end of this course, participants will be able to:
- Integrating Digital Marketing into organizational growth.
- Creating and executing business strategies using Digital Marketing.
- Enhanced organizational growth leveraging Digital Marketing.
- Be proficient in Digital Marketing and AI integrations.
- Be familiar with advanced Digital Marketing tools and platforms.
Assessment Requirements
To earn the micro-credential, participants must successfully complete:
Module Learning
- Complete all six online modules, including video lectures, learning materials, and quizzes.
Module Quizzes
- Complete quizzes for each module to demonstrate understanding of key concepts.
Badge Requirements
- Participants must successfully complete all modules and quizzes to earn the micro-credential.
Tax Receipt Information
Students may be eligible to receive a T2202 Tuition and Enrolment Certificate if their micro-credential meets Canada Revenue Agency requirements.
To qualify, students must meet the following criteria:
- Be enrolled in a qualifying educational program that provides at least 12 hours of instruction within a calendar month.
- Pay a minimum course fee of $150.
- Not receive a grant, reimbursement, benefit, or allowance for the program from an arm’s length party that would make the program ineligible under CRA guidelines.
Earn a Digital Badge
Upon successful completion of the course, participants will receive a verified digital badge that can be shared on LinkedIn, resumes, portfolios, and professional profiles.