Benoit Bourguignon, Ph.D. (ESG-UQAM), MBA (ESG-UQAM), Graduate Degree in Corporate Finance (ESG- UQAM)
Assistant Professor
Email: benoitbourguignon@trentu.ca
Since the beginning of his academic career in Montreal, Benoit Bourguignon has taught a number of courses such as Introduction to Marketing, Marketing Research, Sales Management and B2B Marketing. At Trent, he teaches, among other courses, Retail Marketing, Branding, and Advertising.
Before his academic activities, Benoit Bourguignon held several marketing management positions for an international cosmetic and pharmaceutical packaging company. As director of sales and marketing and later vice president of sales, he oversaw a team of a dozen representatives in Canada, the United States and Mexico combining an annual turnover of $65 million.
Areas of expertise
B2B Marketing
Sales Management
Customer-Supplier Relationships
The role of Emotions in Business Decision-Making
Selected Conference Presentations
Institute for the Study of Business Markets Academic Conference (Boston, USA) 2018
Bourguignon B., Boeck, H.
Supplier Decision Making Under Threat: An Exploratory Research on the Influence of Environment, Personality and Emotional Regulation
EMAC (Groningen, Netherlands) 2017
Bourguignon B., Boeck, H.
Emotions in Organizational Decision Making: a B2B Research aAgenda
Institute for the Study of Business Markets Biennial Academic Conference (Atlanta, USA) 2016
Bourguignon B., Boeck, H.
The Five Steps of the Salesperson in Co-Creating Value.
Center for Business and Industrial Marketing Academic Workshop (Bilbao, Spain) 2016
Bourguignon B., Boeck, H.
The Multiple Criteria Considered by a Supplier Submitted to Coercive Pressures from a Customer.
