LTA, Marketing
Phone: 705-748-1011 , ext. 7492
Email: golamaurup@trentu.ca
Teaching Interests:
Introduction to Marketing, Advertising, Marketing research, Consumer Behavior, Digital Marketing, International Marketing
Research Interests:
- Cross-Cultural Research
- Consumer Behavior
- Advertising
- Consumer Neuroscience
- Product Development
- Digital Marketing
Publications:
Abreu Romero, C. B., Laroche, M., Aurup, G. M., & Ferraz, S. B. (2018). Ethnicity and Acculturation of Environmental Attitudes and Behaviors: A Study with Brazilians in Canada. Journal of Business Research.
Aurup, G. M., & Akgunduz, A. (2012). Pair-wise Preference Comparisons Using Alpha-Peak Frequencies. Journal of Integrated Design & Process Science.
Laroche, M., & Aurup, G. (2016). Effects of bilingualism on responses, and role of acculturation and ethnic identification. In Proceedings of the Royal Bank International Research Seminar (Abstract), Wuxi, China.
Abreu Romero, C. B., Laroche, M., Aurup, G. M., & Ferraz, S. B. (2016). Cross-cultural effects on pro-environmental attitudes and behaviours. In Proceedings of the Academy of International Business- Latin America (AIB-LAT) Sao Paolo, Brazil (Best Paper finalist).
Abreu Romero, C. B., Laroche, M., Aurup, G. M., & Ferraz, S. B. (2015). Packaging disposal and recycling: An investigation of the attitudes and behaviors of Brazilians living in Canada. In Proceedings of the Royal Bank International Research Seminar, Montreal, Canada.
Thwaites, L. H. & Aurup, G. M. M. (2014). The factors of air passenger choice of an indirect itinerary: A study of Asia to Europe traffic transiting in the gulf. In Proceedings of the 2nd International Aviation Management Conference (IAMC): Future Challenges and Opportunities, Dubai, UAE.
Aurup, G. M., Akgunduz, A. (2012). Preference extraction from EEG: An approach to aesthetic product development. In Proceedings of the International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey.
Working Papers
Aurup, G., Laroche, M. ‘Acculturation with and Attachment to the French Culture: A Study of Bilingual Anglophones in Quebec’
Aurup, G., Laroche, M., & Richard, M. ‘Ethnic change of English and French Canadian bilinguals in Quebec and the role of acculturation on second language responses’.
Aurup, G. & Laroche, M., and Richard, M. ‘Bilingual involvement with informative and emotional advertisements: A study of the English and French Canadian bilinguals’.
Aurup, G. & Laroche, M. ‘Analysis of bilingual response to emotional and informative advertisements: A consumer neuroscience study with EEG’.
