Mohammad Hossein Tajvarpour
PhD Candidate (McMaster University), MBA (Sharif University), BSc Eng. (Shiraz University)
Research Interests:
Innovation, Crowdfunding, New Product Development, Corporate Social responsibility, Entrepreneurship, Marketing Analytics, Text Mining, Machine Learning.
Teaching Interests:
Marketing Analytics, Marketing Research, Introduction to Marketing, Digital Marketing, Advertising, Branding.
Peer-reviewed Conferences:
Tajvarpour, MH and Pujari, A (2019), “Does Geographic Distance Strengthen the Effects of Positive Psychological Capital Language and Quality Signals? Evidence from Crowdfunding Campaigns”, 52nd Academy of Marketing Conference, London, UK, July 2019
Tajvarpour, MH and Pujari, A (2018), “A Closer Look at Success Factors of Crowdfunding Campaigns, the Role of New/Returning Backers and Geographical Location”, Journal of Product Innovation Management Research Forum (JPIM-RF), Chicago, IL, USA, November 2018
Tajvarpour, MH and Pujari, A (2018), “Role of Brand Category on Perceived Technological Innovativeness and Design in Wearable Technology Products”, R&D Management Conference, Milan, Italy, July 2018
Tajvarpour, MH and Pujari, A (201), “Crowdfunding in an Open Innovation Environment: Financing Capital vs. Creating Customer Base for Small Business Ventures”, Product Development and Management Association Research Forum (PDMA-RF), Chicago, IL, USA, November 2017
Tajvarpour, MH and Pujari, A (2017), “When in Canada do as Canadians do! Investigating normative and informational influences on purchasing bio-based products”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
Tajvarpour, MH and Pujari, A (2017), “Entrepreneurial Marketing for Small Business Ventures: Is Crowdfunding a Method of Financing Capital or Creating Customer Base?”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
Tajvarpour, MH and Pujari, A (2016), “Crowdfunding as a Prediction Market for New Products”, Product Development and Management Association Research Forum (PDMA-RF), Atlanta, GA, USA, October 2016
Tajvarpour, MH and Pujari, A (2016), “Openness of Innovation Alliances and Abnormal Return from Pre-announcements and Announcements of New Products”, Marketing Research Symposium, Waterloo, ON, Canada, April 2016
Tajvarpour, MH and Pujari, A (2015), “Well-Designed Environmental Regulations: the effect of environmental regulations on different types of environmental innovation”, 8th Annual Conference of the Academy of Innovation and Entrepreneurship, Toronto, ON, Canada, August 2015
