Communications
The Communications Office acts as keepers and guardians of the Trent brand and identity. We strive to build and raise Trent’s profile and reputation on a provincial, national and international level. Working collaboratively with departments and key stakeholders across the University and throughout the community, Communications uses our expertise to support Trent’s strategic goals, objectives and key initiatives, with a specific focus on expanding recruitment and increasing acceptances and overall undergraduate student enrolment.
With the goal of supporting, strengthening and enhancing communications capacities throughout the University, Communications oversees:
- Brand reputation and visual identity
- University-wide advertising
- Media relations
- External website
- Social media
- Writing and editing of strategic publications (including the Viewbook and Showcase)
- Future student communications
- Internal communications
- Strategic communications planning
- Issues management and crisis communications
- Photography and video
- Brand Reputation and Visual Identity
The Communications department plays a crucial role in brand identity and management. This includes the communication and sharing of our brand guidelines that include logo usage, visual style, brand colours and identity, photo usage and brand appropriate language.
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Internal Communications Resource Site
If you are an internal member of Trent University seeking communications resources, website support, social media how-tos, or digital assets, please visit our SharePoint resource site.
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Non-Trent community members
If you are not part of the Trent University community and are looking for communications support or materials, please explore the following resources.
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Media Inquires
Media are invited to take advantage of Trent's online media inquiry form. Whether you need to speak with an expert, request an image, or explore a feature story idea, we are pleased to assist. Once we receive your form, a member of the Communications department will follow up with you shortly.
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Brand Guidelines & Visual Identity Standards
These brand guidelines are your toolkit for the fundamentals of our brand identity, messages, identifiers and visual style. This guide outlines the elements that fuel our brand image as well as practical examples of how to apply them.
Our visual identifiers and messaging are designed to ensure that Trent's communications stand out in the postsecondary landscape.
We all have a role to play in bringing the Trent University story to life and consistently supporting it. Thank you for playing your part as a true collaborator.
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Requesting Trent University Logo
Remember, our identity system (including our logo) is how people recognize us at Trent University. Using the logo and other elements professionally and consistently reinforces our visibility and credibility. It's just one of the many reasons why it's important that these standards are respected and adhered to.
Trent University has two main logos: the general Trent University logo and a logo for Trent University Durham - GTA. Both of these logos, as well as several others that are part of the Trent standards (including Alumni and Excalibur) are trademarked and must be used only in their approved formats. Elements and pieces cannot be adopted or changed.
For complete details of proper logo use, please review to pages 13-16 in the Brand Guidelines document.
Logos Available Upon Request
To request logos for download, please include the following information in an email to webrequest@trentu.ca.
- How/Why/Where you will use the logo, please be specific.
- Your relationship to Trent University (Staff, Student, Community, etc).