Trent Advertising Campaign Features Don Tapscott
Discover Trent's Luminary: Don Tapscott, Global Innovator
Don Tapscott is the latest luminary to be released in Trent's current advertising campaign. Trent’s luminary campaign was launched in November 2012 in Maclean's Magazine and continues its presence in The Globe and Mail and The Toronto Star, as well as community newspapers, subway posters and online news sites. Discover more luminaries as Trent will feature various Trent University alumni and professors leading in their fields as the campaign extends through winter 2013.
One of the world’s leading authorities on social innovation and information technology, Don Tapscott is no stranger to controversy. The cyber-guru has raised eyebrows by asserting that our institutions, including education, are industrial age models unsuited for the age of networked intelligence. But in Trent University he sees a key learning model that will help develop the world’s future problem-solvers.
“It’s no longer just what you know,” says Don. “It’s your capacity to solve problems, to think, to research, and to reinvent your knowledge base. Trent’s student-focused, customized, collaborative learning experience is the new model for developing knowledge workers who can build more effective social and economic institutions.” Read more …
Luminaries revealed thus far include:
Biomaterials M.V.P. Dr. Suresh Narine
Distinguished Ambassador Lucie Edwards
Thrill Master: Linwood Barclay
Water Warriors: Dr. Paul Frost & Maggie Xenopoulos
Captains of Aviation: Sean, Kate and Eric Gillepsie
The campaign is characterized by striking photography and headlines that integrate the Trent identity with leadership statements. Building on Trent's reputation for excellence in teaching and research as reflected in several university rankings, the ads demonstrate the University's impact in nurturing future luminaries across a broad spectrum of the humanities, social sciences and sciences.
Visit the campaign website at trentu.ca/luminaries to view profiles, videos, behind the scenes photo galleries including links to Trent academic and research information.