Learn to create impactful marketing campaigns, connect with audiences, and succeed in the fast-paced world of digital marketing and social media with hands-on learning and expert mentorship.
This postgraduate certificate is available to students who hold an undergraduate degree from any accredited university.
If you have any questions about applying to this postgraduate certificate, please contact discovertrent@trentu.ca.
Required Courses By Term
This certificate program consists of 9.0 credits and can be completed in four non-consecutive terms.
Term 1
- ECON 1010H: Introductory Microeconomics
- COIS 1020H: Programming for Computer Science
- COIS 1620H: Introduction to Information Systems
- COIS 1010H: The Digital World
- ADMN 2100H: Introduction to Marketing
Term 2
- ECON 1020H: Introductory Macroeconomics
- ADMN 2080H: Managerial and Market Research
- ADMN 3150H: Advertising
- COIS 2430H: Web Development I: Front-End
- ADMN COIS 3750H: Principles of Online Marketing
Term 3
- COIS 2620H: Systems Analysis and Design
- COMM 2002H: Foundations of Public Relations
- COMM 3004: Artificial Intelligence in Communication
- COMM 3005H: Social Media Management
Term 4
- ADMN 3170H: Introduction to Retail Marketing
- COIS 3430H: Web Development 2: Server-Side and Frameworks
- COMM 3002H: Media Relations
- COMM 3003H: Digital Storytelling
This postgraduate certificate is completed over 24 months in four non-consecutive terms.
| Study Term 1 | Study Term 2 | Break From Studies | Study Term 3 | Study Term 4 |
|---|---|---|---|---|
| Fall | Winter | Summer | Fall | Winter |
PGC course descriptions can be found in the Academic Calendar. Course scheduling information can be found on the Undergraduate Academic Timetable.
Full-time PGC students must follow this sequence of courses by term to complete the program within four terms.
Part-time students should begin with Term 1 courses and follow the sequence as closely as possible, subject to course availability. Part-time students should email durcerts@trentu.ca for guidance on course selection.
Any student who follows an alternative course sequence may need to extend their studies to complete program requirements.
- Digital Marketing Specialist
- Account coordinator
- Social Media Coordinator
- Digital Project Manager
- SEO Specialist
If you have accepted an offer of admission to this postgraduate certificate program and have questions, please email durcerts@trentu.ca.
A minimum cumulative average of 60% is required to graduate from this postgraduate certificate program.
If you are entering your final term of the program and expect to complete all course requirements, you must apply to graduate. Once you’ve registered for your final courses, submit the Application to Graduate form found in myTrent under Academics > Self Service > Graduation Overview.
The deadlines to apply to graduate can be found on the Important Dates & Deadlines page. Visit the Convocation website for information about convocation ceremonies.
Most Trent PGCs align with the Government of Canada’s field of study requirements based on Classification of Instructional Programs (CIP) codes. After completing an eligible in-person PGC that aligns with a CIP code, you may apply for a Post-Graduation Work Permit (PGWP).
Trent’s eligible one-year PGC programs qualify graduates for up to one year of PGWP eligibility, while eligible two-year PGC programs qualify graduates for up to three years of PGWP eligibility.
This two-year PGC program qualifies graduates for up to three years of PGWP eligibility.
Visit the Trent International website to learn more about Working in Canada as an International Student and PGWPs.
Develop the practical skills to create, manage, and optimize digital marketing strategies in today's technology-driven workforce. Complete this program after your undergraduate degree and learn how to plan and execute digital marketing campaigns across multiple platforms, using data and compelling content to engage audiences and support business growth. At Trent, you’ll explore the growing role of artificial intelligence in marketing and communications so you can adapt as the digital landscape evolves.
- Explore topics in marketing and advertising, public relations, social media management, digital storytelling, web development, information management, and artificial intelligence.
- Study in Oshawa in the Greater Toronto Area (GTA), a hub for technology, creativity, and business.
- International students will graduate eligible to pursue a three-year post-graduation work permit (PGWP).
New Trent grads qualify for direct admission to a postgraduate certificate program, and we will waive the application fee. To apply, simply send an email from your Trent University account to admissions@trentu.ca confirming which postgraduate certificate you wish to apply for, and the start term.
Students who hold an undergraduate degree from Trent University may have a maximum of 1.0 credit (two 0.5-credit courses) from their degree applied to their postgraduate certificate program. Students entering additional postgraduate certificate programs may count a maximum of 1.0 credit (two 0.5-credit courses) toward the additional postgraduate certificate program.