Trent University
MyTrent
  • Academics
    • Undergraduate Programs
    • Graduate Programs
    • Trent Online
    • Summer Courses
    • Continuing Education
    • Study Abroad
    • Academic Calendar
    • Academic Timetable
    • Academic Skills Centre
    • Academic Advising
    • Library
    • Centre for Teaching and Learning
  • Admissions
    • Undergraduate
    • Thinking of Applying
    • Already Applied
    • Received an Offer
    • Accepted My Offer
    • Graduate
    • International
    • Indigenous
    • Returning to Trent
    • Transfer
  • Services & Support
    • Academic Advising
    • Academic Skills Centre
    • Administrative Departments
    • Alumni Services
    • Athletics
    • Campus Security
    • Careerspace
    • Colleges
    • Communications
    • Conferences
    • Financial Aid
    • Financial Services
    • Health & Wellness
    • Indigenous Services
    • Information Technology
    • International Students
    • Learning Support
    • Parking
    • Printshop
    • Recruitment
    • Registrar's Office
    • Residence & Housing
    • Student Clubs
    • TrentU Card
  • Research
    • Research at Trent
    • Research Centres
    • Find an Expert
    • Resources
  • Give to Trent
  • About Trent
    • About Trent
    • Careers
    • Giving to Trent
    • Governance
    • How to Find Us
    • Media
    • News & Events
    • President's Office
    • Staff Directory
    • Trent Facts
    • Contact Us
  • Campus Locations
    • Peterborough
    • Durham GTA
    • Online
  • Future Students
    • Undergraduate
    • Thinking of Applying
    • Already Applied
    • Received an Offer
    • Accepted My Offer
    • Graduate
    • International
    • Indigenous
    • Returning to Trent
    • Transfer
  • Current Students
  • Alumni
  • Trent Forward: COVID-19 Info
  • Apply
  • Visit
  • Give
  • Map
  • Careers
  • Directions
  • Library
  • Site Map
  • Bookstore
Skip to main content Home
  • Peterborough
  • Durham GTA
  • Online
  • MyTrent
MENU
Trent University
News and Events
  • Latest News
  • Trent Experts
  • For Media
  • For Faculty and Staff
  • Publications
  • Contact Us
  1. Trentu.ca
  2. News and Events

Reading Parental Hesitancy  

August 9, 2021
Share This Story

Understanding complexities and clear communication are key considerations when creating messaging and communications strategies for COVID-19 vaccines in children

Parent holding their child's hand while a nurse administers a vaccine.

Vaccine hesitancy is a hot topic. Even for the science-accepting among us, the emergence of variants and their indeterminant effect on vaccines adds to the dizzying array of information to sift through with the assistance of public health and medical experts. If vaccines are approved for emergency use for younger children later this year, will parental hesitancy differ from pre-pandemic concerns around childhood immunization for communicable illnesses like measles, mumps and polio?   

Studies over the last several decades have shown that vaccine anxiety is particularly prevalent among women, especially those with children. Do these patterns hold true for the pandemic, or are male-identifying parents more invested in these debates today because they have been recently vaccinated, the stakes suddenly seem higher and more immediate, or for other reasons?  

Clear communication key to creating confidence
My study attempts to identify some possible pressure points ahead of vaccines being approved for younger children. Scientists and public health researchers are well-positioned to address questions of safety and efficacy. As a health humanities researcher, my concern lies with the rhetoric and language informing debates, as well as the dominant narratives that structure vaccine hesitancy. If the terms of immunization debates change, messaging and communication strategies may also require adjustment. 

The pandemic has taught us that clear communication will be essential when vaccines receive emergency use approval for younger children. Parental confidence is precarious and may not withstand the mixed or inconsistent messaging that has dogged the roll-out of the AstraZeneca vaccine, for example.

Currently, vaccine uptake among women of all demographics is outpacing that of men throughout North America, suggesting that there will be no direct line of continuity between pre-COVID parental hesitancy when gender is considered as a factor. Some important considerations, as we continue to consider audiences relates to differing levels of privilege, include access based on class and race, as well as understanding how people on the margins, such as parents outside of the gender binary, may feel about vaccination.

Understand complexities that lead to hesitancy
Understanding positions of both privilege and marginalization is critical. Members of oppressed groups have not always had the option of declining vaccination in the past. There are historical reasons why certain groups might have cause to distrust public health initiatives sponsored by a state that has devalued their children’s lives.

In the current context, unequal access and practical difficulties involved in taking time off work to take children to appointments also complicate this question of hesitancy. This is particularly true for mothers, on whom these responsibilities typically fall.

If identity is a complex concept, so too is immunity. Indications that a percentage of vaccinated adults may not be inclined to make the same choices for their younger children raises the prospect of immune parents with unprotected children. It follows that, like vaccine hesitancy, COVID immunity will be shifting and variable for some time to come.  

Dr. Kelly McGuire is a health humanities researcher, and associate professor in the departments of English and Gender & Social Justice at Trent University. This article originally appeared in Metroland-Durham Division.

Find other stories about: Vaccine hesitancy, health humanities

Share This Story

You Might Also Like

 Jocelyn Whent stands on the bench at the Memorial Centre and smiles at the camera while the Peterborough Petes skate in behind her

An Exercise in Elite Education: Varsity Athlete Studies Athletic Training with Peterborough Petes

Four Trent alumni smile at the camera while standing infront of a green, blue, and white backdrop

Otonabee College’s 50th Anniversary Celebration Links the Past and the Present

Alumni pose for a photo after receiving their Otonabee College scarf during a reverse scarfing ceremony at the college’s 50th anniversary celebration.

Celebrating 50 Years of Excellence at Otonabee College's Golden Anniversary Weekend

Trent University logo
Challenge the Way You Think

Trent University respectfully acknowledges it is located on the treaty and traditional territory of the Mississauga Anishinaabeg. We offer our gratitude to First Peoples for their care for, and teachings about, our earth and our relations. May we honour those teachings.

Peterborough

1600 West Bank Drive
Peterborough, ON Canada, K9L 0G2

Toll Free: 1-855-MY-TRENT

Campus Map

Durham Greater Toronto Area

55 Thornton Road South
Oshawa, ON Canada, L1J 5Y1

Phone: 905-435-5100

Campus Map

Social Media Directory
  • Contact
  • Directions
  • Site Map
  • Accessibility
  • @ Copyright 2023 Trent University