Yanina Chevtchouk

Dr. Yanina Chevtchouk earned her Ph.D. from a Top 1% in the World Institution (QS Rankings). She has been published in A-level journals including the Journal of Business Research, and the Journal of Product & Brand Management. She is a reviewer for both journals, and annual conferences for the Academy of Marketing Science, and American Marketing Association. Dr. Chevtchouk is currently running several research projects on brand experience, creative and cultural industries, and ethical brand communication. She has more than 10 years of experience teaching at the university level and has created several unique courses.