Branding

Yanina Chevtchouk

Submitted by kevinkulla on

Dr. Yanina Chevtchouk earned her Ph.D. from a Top 1% in the World Institution (QS Rankings). She has been published in A-level journals including the Journal of Business Research, and the Journal of Product & Brand Management. She is a reviewer for both journals, and annual conferences for the Academy of Marketing Science, and American Marketing Association. Dr. Chevtchouk is currently running several research projects on brand experience, creative and cultural industries, and ethical brand communication.

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Trent University respectfully acknowledges it is located on the treaty and traditional territory of the Mississauga Anishnaabeg. We offer our gratitude to First Peoples for their care for, and teachings about, our earth and our relations. May we honour those teachings.

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