Behind the scenes of most news are the media relations people who work with journalists to bring these stories to light. In this specialization you will learn to keep your finger on the pulse of the media to pitch stories that help build brand credibility and reputation.
Develop a critical eye towards what you see in the news as you discover a better understanding of how it’s created and consumed, and develop the foundation for a successful career in media relations, agency work, and public relations.
Courses
Students who have fulfilled the requirements for an Honours degree in Communications may graduate with a Specialization in Media Relations if they have successfully completed the following 4.0 credits:
- 3.0 COMM credits consisting of:
- COMM 2002H: Foundations of Public Relations
- COMM 2005H: Writing for the Communications Industries
- COMM 3001H: Event Management
- COMM 3002H: Media Relations
- COMM 3003H: Digital Storytelling
- COMM 4001H: Crisis Communication
- 1.0 credits from:
- ADMN 2080H: Managerial ad Market Research
- ANTH-MDST 4820H: Anthropology of Technology
- CUST-MDST 3535H: Television Studies
- SOCI-CAST-MDST 3450H: The Sociology of Communication and Media in Canada
Get career-ready as you work alongside faculty experts who will equip you with the key skills needed in the careers of today: in communication, critical thinking, and writing.