In this comprehensive specialization, you’ll develop a deeper understanding of the nuances of consumer behaviour, becoming proficient at mobilizing effective marketing and go-to-market business strategies.
By learning the techniques and best practices used in market research, advertising, social media outreach, and branding, you’ll be positioned to help businesses improve sales and become a leader in business growth.
Note
Students pursuing a Specialization in Marketing & Consumer Culture are strongly encouraged to develop a wider foundation in the social sciences.
Courses
Students who have fulfilled the requirements for a Bachelor of Business Administration or a joint-major Honours degree in Business Administration degree may graduate with a Specialization in Marketing & Consumer Culture if they have successfully completed the following 4.0 credits with a minimum grade of 65% in each:
- 2.5 ADMN credits consisting of:
- ADMN 2100H: Introduction to Marketing
- ADMN 2080H: Managerial and Market Research
- ADMN 3150H: Advertising
- ADMN 3170H: Introduction to Retail Marketing
- ADMN 4160H: Branding
- 1.5 ADMN credits from:
- ADMN 2410H (or ADMN 3410H): Communications in Organizations
- ADMN 3550H: Operations Management, Concepts, and Cases
- ADMN 3560H: Organizational Analysis
- ADMN-COIS 3750H: Principles of Online Marketing
- ADMN-ECON 4870H (or ADMN 3870H): Field Placement 1
Program Coordinator
A. El-Amir, B.A. (American University, Cairo), M.Sc., Ph.D. (Stirling)
Don’t just study marketing – turn theory into practice through hands-on learning opportunities to market to consumers in the Peterborough and Durham regions.