With this practical specialization, you’ll develop the tools needed to effectively communicate messages across organizations and through multiple channels. Learn how to tailor your writing to your target audience, create strategies to effectively share ideas, and master the latest communications tools – skills highly sought after by all employers.
Courses
Students who have fulfilled the requirements for an Honours degree in Communications may graduate with a Specialization in Business Communication if they have successfully completed the following 4.0 credits:
- 2.0 COMM credits consisting of:
- COMM 1001H: Introduction to Public Speaking
- COMM 2002H: Foundations of Public Relations
- COMM 3003H: Digital Storytelling
- COMM 4001H: Crisis Communication
- 2.0 credits from:
- ADMN 2080H: Managerial and Market Research
- ADMN 2100H: Introduction to Marketing
- ADMN 2410H: Communication in Organizations
- ADMN 3150H: Advertising
- ADMN 4160H: Branding
Work alongside faculty experts to gain the essential skills needed for success in today's competitive job market, equipping you with the tools to excel in communication, critical thinking, and writing