Trent University’s 58th annual United Way Campaign is officially underway, with a fundraising goal of $100,000 to support organizations, services, and individuals in Peterborough and Durham Region. Staff and faculty are encouraged to check their emails for information on how to support the campaign.  

Fifty-eight years of Impact  

Lawrence Lam, associate vice president of Students, and a volunteer with the United Way Campaign Cabinet, described how the partnership between the University and the United Way has made a big impact in Peterborough since the campaign began in 1965. “Trent is one of the longest and largest workplace supporters of the Peterborough & District United Way. Thanks to the generosity of employees and retirees, Trent has contributed well over $2 million to different organizations like the Youth Emergency Shelter and the Big Brothers Big Sisters of Peterborough, through the United Way,” he said.  

Campaign Goals for 2023

This year Trent aims to raise $100,000 and bring 15 new donors to the campaign. 
“Trent’s annual donation makes a big impact on the work the United Way is able to do,” Lam explained.  
“The rising costs of basic human needs are skyrocketing – essentials like food and shelter are getting harder and harder for vulnerable communities to access. By supporting the United Way, together we can make a difference where we live and work,” he said.  

All Peterborough campus donors will be entered to win a premium parking spot on the Symons Campus, and donors from the Durham campus will be entered to win a designated parking spot at the Thornhill campus. New donors to the United Way in Peterborough will receive a second entry into their respective draw. 

Trent employees and retirees can donate to the campaign through the United Way portal, United Way @ Work. For more information about the United Way, and how you can support, please visit trentu.ca/unitedway.