The 2024-25 Wernick Prize, awarded to the student with the best original essay, goes to Katie Allison, for “I am the Lorax. I speak for the trees”: But is that enough? Analyzing The Lorax (1971), The Lorax (1972), and The Lorax (2012)." Allison's comparative study of the original Dr. Seuss book, and its subsequent adaptations into film, was written for Professor Anne Pasek's CUST-ERST 3950H Climate and Culture class. In the paper Allison explores how these different versions of the story track changing social norms and forms of consumer common sense in different periods of the environmental movement and across both fictional and paratextual forms of consumption. The paper is an excellent example of the continuing interplay between social movements, popular culture, and capital, with particular emphasis put on the ways social collectivities are imagined in relation to climate change, with both positive and negative impacts.