Saeid Kermani

My research examines the role of social media in shaping our opinions and consumption decisions. A key aspect of my work examines the role of corporate social responsibility, social activism, and moral principles in these processes. The aim of my work is to provide insights that can inform better marketing practices and guide policies, as it relates to a variety of domains including, but not limited to, corporate political advocacy, offensive advertising, and brand responses to social media backlash.