Communications Guidelines

Checklist

At a high level all content creators and managers should be committed to ensuring content is fair, relevant and appropriate for digital signage at Trent University. Content should support our brand and highlight the personal, transformative, interactive and purposeful while being specific to the program, services, event or product that is being promoted.

Consider these aspects when creating digital messaging

  • Target Audiences
  • Clear Messaging
  • Aligning the message with the Trent University principals
  • Relevance and accessibility of the information
  • Design and layout of the message

Content Review

Typically all messaging will incorporate locations-based messaging with news, weather and a social feed.

Content to be displayed university wide must follow these guidelines

  • Marketing and Communications will approve only upon request content to be distributed on digital signage across the university
  • All content is subject to editorial review
  • Digital signage content should be relevant to the community as a whole
  • Third party advertising is not accepted on the digital signage network

Content to be displayed on location specific monitors is subject to the following

  • Content on local digital displays is subject to the discretion of the location specific content auditor
  • Best practices require that a minimum of 10% of content reflect Trent University’s brand content and that it be shown for ~12 seconds

Permissions

It is the responsibility of the content creators to ensure that words, images or video used for messaging are:

  • royalty free
  • if  not royalty free, the media royalty has been paid or written permission has been obtained from the creator to use
  • any recognizable individuals in the images have signed the necessary waiver

Compliance

Content creators must familiarize themselves with these rules and assume full responsibility for ensuring that the rights of materials, imagery, and artwork used in the content has been cleared prior to posting.

Communication Integrity

Digital signage is intended to display content that is relevant to, and supports the mission of Trent University. Using digital signage is subject to the normal requirements of legal and ethical behaviour. Content should be appropriate for display in a public space.

Content Framework

Trent University’s digital signage network is a high profile broadcast medium that displays content from a wide variety of content contributors and signage owners. The complexity of multi-user-generated content combined with the multi-location that’s time sensitive requires organizing content at a high level.

Content should be submitted by category. Filtering through these formats provides a logical structure and the ability for content creators to think strategically about how and where content is displayed so that it is meaningful to target audiences and consistent our Trent University’s communication goals.

Content has been divided into 7 categories

  1. Events
  2. Announcements
  3. Campus Updates
  4. Community Content
  5. Emergency Broadcasts
  6. News
  7. Branded Content

Template guidelines

Content creators will have ownership of location-based signs specific to their physical location. As a department, Communications will be able to edit and update the signs and may occasionally insert campus wide announcements. Communications can also override the screens in an emergency scenario should one arise.

Identified Stewards/Content Creators

Challenge the Way You Think

Trent University respectfully acknowledges it is located on the treaty and traditional territory of the Mississauga Anishinaabeg. We offer our gratitude to First Peoples for their care for, and teachings about, our earth and our relations. May we honour those teachings.

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