From Backlash to Brand Advocacy: The Positive Effects of Outrage
School of Business professor’s study finds brands may benefit from taking a stance, even one that elicits outrage on social media
School of Business professor’s study finds brands may benefit from taking a stance, even one that elicits outrage on social media
Anita Erskine ’99, CEO of Anita Erskine Media, encouraged students to embrace diversity, overcome failure and get out of their comfort zones during her week-long residency
Nationally, regionally, and internationally, Trent faculty, students and researchers are making headlines. Read on for a few of our most recent media stories.
Entrepreneurship course at Trent provides students with opportunity to develop a functioning start-up
Trent alumna and one of the most influential women in Africa to inspire and engage the next generation of business leaders
Newly launched collaboration completes first study on improving brewing sustainability; Karbon CEO brings emerging ESG best practices to School of Business Accounting class
Trent business administration student, Safiya Khaki, won Best Pitch at the Pitch IT! Student Entrepreneurial Competition
Grace VandenBroek’s list of accomplishments lengthens to include another OUA championship
Work placement gives B.B.A. student specializing in Human Resource Management hands-on HR experience
Unique undergraduate degree program builds technical and analytical skills to meet growing demand from the business sector