Digital Marketing
Dive into the fast-paced world of digital marketing, learning how to craft strategies, build brands, and analyze online campaigns. This program combines creative and technical skills with hands-on experience to prepare you for leadership roles in this evolving field.
Key Program Features
- Strategic Marketing Skills: Learn to create and execute impactful campaigns across digital platforms, including social media, email, and e-commerce.
- Technical Expertise: Build proficiency in SEO, analytics, content creation, and digital advertising tools.
- Creative Problem-Solving: Develop innovative marketing strategies that drive brand growth and audience engagement.
- Location Advantage: Study in the Durham Region, part of the GTA—Canada’s business and technology hub—just 40 minutes from downtown Toronto.
Courses
- COIS-MDST 1010H: The Digital World (Sc)
- COIS-ADMN 1620H: Introduction to Information Systems (Sc)
- COIS-ADMN 3750H: Principles of Online Marketing (Sc)
- COIS 1020H: Programming for Computer Science (Sc)
- COIS 2430H: Web Development I: Front-End (Sc)
- COIS-ADMN 2620H: Systems Analysis and Design (Sc)
- COIS 3400H: Database Management Systems (Sc)
- COIS 3430H: Web Development II: Server-side and Frameworks
- COIS 2240H: Software Design and Modelling (Sc)
- COIS-ADMN 3850H: Fundamentals of Project Management (Sc)
- ADMN 2100H: Introduction to Marketing
- ADMN 2080H: Managerial and Market Research
- ADMN 3170H: Introduction to Retail Marketing
- ADMN 3460H: Selling: 0 to 10
- ADMN 3150H: Advertising
- COMM 2002H: Foundations of Public Relations
- COMM 3002H: Media Relations
- COMM 3003H: Digital Storytelling
- COMM-AIST 3004H: Artificial Intelligence in Communication
- COMM 3005H: Social Media Management
* (Sc) indicates a science course
Graduating from Trent this year?
As a 2025 Trent grad, you qualify for direct admission to our postgraduate certificate programs starting in September. To apply and register, just send a confirmation email to admissions@trentu.ca from your Trent University account. We will waive the application fee.
Learn More
Download our flyer to learn more about this program.
Master the tools and strategies needed to excel in digital marketing with this two-year postgraduate certificate at Trent’s Durham GTA campus. Learn to create impactful campaigns, connect with audiences, and succeed in the fast-paced world of digital marketing and social media with hands-on learning and expert guidance.
- Real-World Marketing Projects: Design and implement marketing campaigns using industry-standard tools and platforms.
- Creative Content Development: Build expertise in crafting impactful digital content for social media, websites, and email marketing.
- Networking Opportunities: Participate in events, mentorship programs, and résumé-building workshops to connect with industry professionals.
- PGWP Eligible: Earn your two-year postgraduate certificate while unlocking opportunities for Canadian work experience through a Post-Graduation Work Permit.
#1 undergraduate university in Ontario
92% Trent Grads employed within six months
#1 undergrad university in Ontario for student services and student awards
Canadian students: Apply with Trent’s free application form on myTrent
International students: Apply using Trent’s discounted application form on OUAC
International students enrolling in this postgraduate certificate program are eligible to apply for a postgraduate work permit. The Digital Marketing program belongs to the 52.1404 Classification of Instructional Programs (CIP code).
Learn more about CIP codes and program eligibility for postgraduate work permits.
Trent’s postgraduate certificates are available to students who hold an undergraduate degree from any accredited university.
The Digital Marketing postgraduate certificate program at Trent University’s Durham GTA campus prepares graduates for success in the evolving digital marketing landscape. By blending business strategy, creative content development, and technical web skills, this program equips students to excel in a wide range of roles.
Explore marketing-related resources and events through the Canadian Marketing Association (CMA) to stay connected with the industry.