Build your own business, develop online marketing strategies, and shape your groundbreaking ideas into a viable venture in this specialization geared towards innovative B.B.A. students.
This is an excellent avenue to explore an independent path in business leadership with hands-on learning emphasizing experience in starting, scaling, and managing a new enterprise.
Courses
Students who have fulfilled the requirements for a Bachelor of Business Administration or a joint-major Honours degree in Business Administration degree may graduate with a Specialization in Entrepreneurship if they have successfully completed the following 4.0 credits with a minimum grade of 65% in each:
- 2.0 ADMN credits consisting of:
- ADMN 2080H: Managerial and Market Research
- ADMN 3420H: Entrepreneurship
- ADMN 3430H: New Venture Planning and Design
- ADMN-COIS 3750H: Principles of Online Marketing
- 2.0 ADMN credits from:
- ADMN-INDG 1510H: Foundations of Indigenous Community Economic Development
- ADMN 3150H: Advertising
- ADMN 3170H: Introduction to Retail Marketing
- ADMN 3441H: Social Enterprise and Social Innovation
- ADMN 3550H: Operations Management, Concepts, and Cases
- ADMN 3560H: Organizational Analysis
- ADMN 4450H: Perspectives and Practices for Organizational Sustainability
- ADMN-ECON 4870H (or 3870H): Field Placement 1
Program Coordinator
K. Chen, BBA (York), PhD (Wilfrid Laurier)
Acquire hands-on experience and essential skills to turn your entrepreneurial dreams into reality.