Marketing

An option is a “mini-minor” – a set of courses in one discipline that can be completed in conjunction with any undergraduate degree program, allowing you to focus on an additional subject of interest.

Enhance your business acumen by gaining a basic understanding of core concepts and marketing principles in addition to learning the fundamentals of business, advertising, market research and beyond.

Courses & Requirements

Students who have fulfilled the requirements for an Honours or General degree in any subject (other than the B.B.A., joint major or minor in Business Administration) may graduate with an Option in Marketing if they have successfully completed the following 4.0 credits:

• 3.0 ADMN credits consisting of:
  • ADMN 1000H: Contemporary Issues in Management and Organization 
  • ADMN 2080H: Managerial and Market Research
  • ADMN 2100H: Introduction to Marketing
  • ADMN 3150H: Advertising
  • ADMN 3170H: Introduction to Retail Marketing
  • ADMN-COIS 3750H: Principles of Online Marketing
• 1.0 ADMN credit consisting of: 
  • ADMN 1221H: Financial Accounting
  • ADMN-INDG 1500H: Foundations of Indigenous Community Development
  • ADMN-INDG 1510H: Foundations of Indigenous Community Economic Development
  • ADMN-COIS 1620H: Introduction to Information Systems
  • ADMN 2010H: Management Skills
  • ADMN 2220H: Organizational Behaviour
  • ADMN 2410H: Communications in Organizations
  • ADMN 2510H: Organization Theory
  • ADMN 4160H (or 3160H): Branding

Program Coordinator

Ayman El-Amir aymanelamir@trentu.ca