Media Relations
Behind the scenes of most news are the media relations people who work with journalists to bring these stories to light. In this specialization you will learn to keep your finger on the pulse of the media to pitch stories that help build brand credibility and reputation. Develop a critical eye towards what you see in the news as you discover a better understanding of how it’s created and consumed, and develop the foundation for a successful career in media relations, agency work, and public relations.
Courses
Students who have fulfilled the requirements for an Honours degree in Communications may graduate with a Specialization in Media Relations if they have successfully completed the following 4.0 credits:
2.5 COMM credits consisting of:
- COMM 2002H: Foundations of Public Relations
- COMM 2004H: Digital Storytelling
- COMM 3001H: Event Management
- COMM 3002H: Media Relations
- COMM 4001H: Crisis Communication
1.5 credits from:
- ADMN 2080H: Managerial ad Market Research
- ANTH-MDST 4820H: Anthropology of Technology
- CUST-MDST 3535H: Television Studies
- SOCI-CAST-MDST 3450H: The Sociology of Communication and Media in Canada
Degrees Offered:
- B.A.
- B.A. (Honours)
- B.A. Co-op (Durham GTA Only)
Locations:
- Durham GTA
Degree:
Resume Boosters:
- Make a difference in the local community through a final-year capstone project, allowing you to develop and refine communications, team-building, and critical thinking skills
- Take courses that teach high demand and long-lasting skills that help you manage complex projects, work well with others, and write clearly and persuasively
- Undertake hands-on projects (like podcasts and social media analyses) in courses that will also put your presentation skills to the test
Career Paths:
Featured
Communications Specialist
This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Career Opportunities
- Project Manager
- Lawyer
- Social Media Manager
- Communications Strategist
- Research Officer
- Chief Information Officer
- Content Creator
- Development Officer
- Public Relations Specialist
- Entrepreneur
Popular Courses:
- Becoming Digital
- Write in Time
- Workplace Communication
- Capstone Project Course
Admission Requirements
Ontario Secondary School Requirements:
- Ontario Secondary School Diploma (OSSD)
- A minimum of six Grade 12 4U or 4M courses, including program specific prerequisites
Program Requirements:
- A minimum 70% overall final average
- ENG 4U with a minimum of 60%
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