School of Business

Marketing & Consumer Culture

Don’t just study marketing – turn theory into practice through hands-on learning opportunities to market to consumers in the Peterborough and Durham regions.

Almost 200 new businesses are started worldwide every minute. With specialized expertise in marketing, you can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This Business Administration specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises, all to successfully reach and build relationships with your target audience.

Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 3.5 credits from the following list of courses:

  • 3.5 ADMN credits from ADMN 2080H, 3150H, 3160H, 3170H, 3410H, 3560H, 3750H, or 3870H


  • Students pursuing a Specialization in Marketing & Consumer Culture are strongly encouraged to develop a wider foundation in the social sciences.

Program Coordinator

A. El-Amir, B.A. (American University, Cairo), M.Sc., Ph.D. (Stirling)

Degrees Offered:

  • B.B.A.


  • Durham GTA
  • Peterborough

Stay Connected!

Receive admissions information, event invites, and important reminders.

Resume Boosters:

  • Leave your mark at Trent through a fourth-year legacy project or undertake a community-based research project with local businesses
  • 100 hours of hands-on professional experience completing internships with business sector companies and organizations
  • Compete in local and national business competitions, including Jeux du Commerce, Pitch It, Durham Ideas Den, and Bears’ Lair
Trent students collaborate on project work

The business internship program is very important for business students. You get hands-on experience, and you get to put theories into action.

Chandra Narra

Career Paths:

Career Opportunities

  • Marketer
  • Consultant
  • Arts Administrator
  • Entrepreneur

Admission Requirements

Ontario Secondary School Requirements:

  • Ontario Secondary School Diploma (OSSD)
  • A minimum of six Grade 12 4U or 4M courses, including program specific prerequisites
  • A minimum 70% overall final average (unless otherwise specified)
  • ENG 4U with a minimum of 60%

Program Requirements:

  • A 4U Math
More Requirements

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