Marketing (Option)

Marketing is a fundamental aspect of most businesses, so the Option in Marketing provides students in any discipline enhanced career opportunities. The option's 4.0 credits provide a solid foundation in the core principles of both marketing theory and practice. 

An option is a “mini-minor” – a set of courses in one discipline that can be completed in conjunction with any undergraduate degree program, allowing you to focus on an additional subject of interest.

Courses & Requirements

Students who have fulfilled the requirements for an Honours or General degree in any subject (other than the B.B.A., joint major or minor in Business Administration) may graduate with an Option in Marketing if they have successfully completed the following 4.0 credits:

• 3.0 ADMN credits consisting of ADMN 1000H, 2080H, 2100H, 3150H, 3170H, and ADMN-COIS 3750H
• 1.0 ADMN credit consisting of ADMN 1221H, ADMN-INDG 1500H, 1510H, ADMN-COIS 1620H, ADMN 2010H, 2220H, 2410H, 2510H, or 4160H (or 3160H)

Program Coordinator

Ayman El-Amir aymanelamir@trentu.ca