Ayman El-Amir

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First Name
Ayman
Last Name
El-Amir
Email
aymanelamir@trentu.ca
Phone
705-748-1011 ext. 7106
Location
Gzowski College 361
Campus
Peterborough
Job Title
Associate Professor
Accreditation
B.A. (American University, Cairo), M.Sc. (Stirling, Scotland), Ph.D.
Home Department
School of Business
Program Affiliation
Big Data Analytics: Applied Modelling and Quantitative Methods M.Sc.
Financial Analytics: Applied Modelling and Quantitative Methods M.Sc.
Applied Modelling and Quantitative Methods M.A.
Applied Modelling and Quantitative Methods M.Sc.
Sustainability Studies M.A.
Areas of Research

Social construction of contemporary consumption, consumer behaviour and sustainability issues in branding and retailing, interpretive traditions of inquiry in marketing research, analysis of the ideological assumptions that underpin marketing activities

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