First Name
Ken
Last Name
Chen
Email
kenchen@trentu.ca
Phone
905-435-5102 ext. 5053
Location
Durham Campus, OSH 169
Campus
Durham
Job Title
Assistant Professor
Accreditation
B.B.A. (Schulich, York), Ph.D (Lazaridis, Wilfrid Laurier)
Home Department
Areas of Expertise
Publications
Chen, Ken (Yongjian) and Nicole Coviello (2017), “Keeping Dynamic Capabilities Fresh and Strong: The Role of Higher-Order Learning and Critical Entrepreneurial Events”, accepted for the upcoming Strategic Management Society Special Conference, Banff, Canada.
Ma, Zhenfeng, Tripat Gill, Ping Zhao and Ken (Yongjian) Chen (2016), “Multiple Complementarities and Indirect Network Effects between Hardware, Software and Accessories,” ISMS Marketing Science Conference, Fudan University, Shanghai, China.
Coviello, Nicole, Ken (Yongjian) Chen, Jon Kerr, Hamed Mehrabi and Greg Tanguay (2014), “International Entrepreneurship Measures – Plenary Workshop,” 2014 McGill International Entrepreneurship Conference, Santiago, Chile.
Smith, Andrew N., Eileen Fischer, and Yongjian Chen (2012), “How does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?" Journal of Interactive Marketing, 26(2): 102-113.
Smith, Andrew N., Eileen Fischer and Yongjian Chen (2011), “Creating and Deriving Value: What Can We Learn from Haul and Outfit Videos?” Association of Consumer Research 2011 Annual Conference, St. Louis, USA.
Ma, Zhenfeng, Tripat Gill, Ping Zhao and Ken (Yongjian) Chen (2016), “Multiple Complementarities and Indirect Network Effects between Hardware, Software and Accessories,” ISMS Marketing Science Conference, Fudan University, Shanghai, China.
Coviello, Nicole, Ken (Yongjian) Chen, Jon Kerr, Hamed Mehrabi and Greg Tanguay (2014), “International Entrepreneurship Measures – Plenary Workshop,” 2014 McGill International Entrepreneurship Conference, Santiago, Chile.
Smith, Andrew N., Eileen Fischer, and Yongjian Chen (2012), “How does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?" Journal of Interactive Marketing, 26(2): 102-113.
Smith, Andrew N., Eileen Fischer and Yongjian Chen (2011), “Creating and Deriving Value: What Can We Learn from Haul and Outfit Videos?” Association of Consumer Research 2011 Annual Conference, St. Louis, USA.
Media Database
Yes