Marketing and Consumer Culture (B.B.A)
Almost 200 new businesses are started worldwide every minute. With so many new products and services crowding the marketplace, having expertise in marketing and consumer behaviour has become crucial for business survival. This Business Administration specialization equips you with the knowledge and understanding you’ll need to effectively reach your future customers.
Course for Specialization in Marketing:
Graduating students who have fulfilled the requirements for a single major Bachelor of Business Administration may add a Specialization in Marketing if they have successfully completed the following 4.0 credits with a minimum grade of 65% in each course:
- 2.5 ADMN credit consisting of ADMN 2100H, 2080H, 3150H, 3170H, and 4160H
- 1.5 ADMN credits from ADMN 2410H, 3560H, 3750H, or 4870H
- Link to university calendar for more information
Course planning
It is important you draft a course plan for your studies at Trent. By developing a course plan, you ensure you have the required pre-requisite courses to register in the courses you are interested in as well as meet the requirements to graduate.
First year - For those considering a Specialization in Marketing, students should complete ADMN 1000H, ADMN 1221H, ECON 1010H, and ECON 1020H in first year. If you take ADMN 1000H and 1221H in the fall, you could consider taking one or two of the second year ADMN courses (ie. ADMN 2010H, 2100H, 2220H, 2230H, or 2510H) in the winter term of first year. This will then leave space in the upper years to timetable the appropriate marketing courses.
Second year – For those considering a Specialization in Marketing, you should complete ADMN 2100H and 2080H by the end of second year. Students should also complete all required ADMN and ECON second year level courses.
Over third and fourth year, students should also complete all required ADMN third and fourth year level courses.
Fourth year – Consider applying for the placement course ADMN 4870H (minimum 72% cumulative average required) and secure an experiential learning position with a local agency.
Contact us:
Future students, if you have admissions questions please contact us at discovertrentdurham@trentu.ca or internationaladmissions@trentu.ca
Current Durham campus students, if you have advising questions visit https://www.trentu.ca/durham/academics/academicadvising
If you have Department questions, please email schoolofbusiness@trentu.ca
