Marketing and Consumer Culture (B.B.A)
In this comprehensive specialization, you’ll develop a deeper understanding of the nuances of consumer behaviour, becoming proficient at mobilizing effective marketing and go-to-market business strategies. By learning the techniques and best practices used in market research, advertising, social media outreach, and branding, you’ll be positioned to help businesses improve sales and become a leader in business growth.
Career Experience:
- Leave your mark at Trent through a fourth-year legacy project or undertake a community-based research project with local businesses
- Complete 100-hours of hands-on professional experience with a local business through the fourth year placement course or consider the fourth year internship course, a 6, 8 or 12 month paid work opportunity with companies or organizations in Ontario (a break in your studies between your second last and last term) and students must return to Trent after the internship for their final term.
- Compete in local and national business competitions, including Jeux du Commerce, Pitch It, Durham Ideas Den, and Bears’ Lair
Career Paths:
- Marketer
- Consultant
- Arts Administrator
- Entrepreneur
Admission Requirements
Ontario Secondary School Requirements:
- Ontario Secondary School Diploma (OSSD)
- A minimum of six Grade 12 4U or 4M courses, including program specific prerequisites
Program Requirements:
- A minimum 70% overall final average
- ENG 4U with a minimum of 60%
- A 4U Math
