Author Don Tapscott to Speak with Fellow Trent University Alumni in Toronto

Trent alumni and friends to discuss 'Macrowikinomics' at the Gladstone Hotel

Wednesday, November 17, 2010, Peterborough

Don Tapscott '66, co-author of the recently acclaimed bestseller Macrowikinomics, will speak exclusively with his fellow Trent University Alumni about how mass collaboration is changing the world at the Gladstone Hotel, 1214 Queen St. W., Toronto on Thursday, November 18, 2010 from 5:00 p.m. to 7:30 p.m in the North Ballroom.

Trent Alumnus Don Tapscott's new book Macrowikinomics: Rebooting Business and the World, is expected to be as influential and successful as his 2007 Bestseller, Wikinomics: How Mass Collaboration Changes Everything.

Macrowikinomics is on the long list for the prestigious Financial Times and Goldman Sachs Business Book of the Year award for 2010. In the book, Mr. Tapscott emphasizes the need to rethink many of the organizations and institutions that have served as the pillars of our economy, after the wake-up call of the global economic crisis of 2009. The question is now posed: How must our institutions change for a new century, new media, new generation and a new economy? What is to be done?

Reflecting on his university years, Mr. Tapscott credits Trent's influence with developing his global awareness and passion for social change.

"Don Tapscott has long lauded the lasting value of Trent's educational experience. His gratitude and engagement as an alumnus is a source of great pride to the University," said Tony Storey, director of Alumni Affairs for Trent University.

As an internationally sought writer, consultant and speaker, Don Tapscott is one of the world's leading authorities on business strategy and how information technology changes business, government and society. He is the chairman of nGenera Innovation Network. He served as founder and chairman of the international think tank New Paradigm before its acquisition by nGenera. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan. He is also Adjunct Professor of Management, at the Joseph L. Rotman School of Management, University of Toronto.


For more information, please contact: Tony Storey, Director, Alumni Affairs, Trent University (705) 748-1599