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Answer the Questionnaire and Help Trent University

Students, faculty and staff will have received a questionnaire via email this week. The survey is part of a broader initiative to help Trent University zero in on key information -- and it's hoped that as many individuals as possible will participate.

What is Trent University known for? What are its strengths? How is the University recognized in the community, across the country and around the world? Most universities have certain qualities or programs that set them apart -- and that special quality is currently the focus of an important project at Trent.

The University is embarking on an ambitious plan to strengthen its position among universities in the national marketplace. Recognizing that Trent University's previous long-standing tag line "Canada's Outstanding Small University" no longer completely describes Trent in its 40th year and beyond, the Board of Governors has asked for a review of the University's marketing identity, positioning and key messaging.

The process will begin with market research in January and February, beginning with internal questionnaires to the University community to get feedback from all students, faculty and staff. Market research will also encompass prospective students, parents, guidance counsellors and opinion leaders nationwide. Questions will focus on strengths and weaknesses and general perceptions of the University to provide directions for future positioning, key messages and recruitment marketing. Later in the process, focus groups will be pulled together to test words and images for a new market position.

New materials based on the research will be ready for the fall recruitment cycle in 2005.

Posted January 27, 2005

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