Marketing & Consumer Culture

Connecting people to business is fundamental to success. This specialization equips you with the knowledge and understanding you will need to effectively reach your future customers and consumers.

Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 3.5 credits from the following list of courses:

• 3.5 ADMN credits from ADMN 2080H, 3150H, 3160H, 3170H, 3410H, 3560H, 3750H, or 3870H

Note

• Students pursuing a Specialization in Marketing & Consumer Culture are strongly encouraged to develop a wider foundation in the social sciences.

Program Coordinator

A. El-Amir, BA (American University, Cairo), MSc, PhD (Stirling)