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Trent Business students discuss how to administer organization techniques with drawings on a whiteboard

Future Students

Trent Business students discuss how to administer organization techniques with drawings on a whiteboard
School of Business

Marketing & Consumer Culture

Don’t just study marketing – turn theory into practice through hands-on learning opportunities to market to consumers in the Peterborough and Durham regions.
specialization

Almost 200 new businesses are started worldwide every minute. With so many new products and services crowding the marketplace, having expertise in marketing and consumer behaviour has become crucial for business survival. This Business Administration specialization equips you with the knowledge and understanding you’ll need to effectively reach your future customers.

Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 3.5 credits from the following list of courses:

  • 3.5 ADMN credits from ADMN 2080H, 3150H, 3160H, 3170H, 3410H, 3560H, 3750H, or 3870H

Note

  • Students pursuing a Specialization in Marketing & Consumer Culture are strongly encouraged to develop a wider foundation in the social sciences.

Program Coordinator

A. El-Amir, B.A. (American University, Cairo), M.Sc., Ph.D. (Stirling)

Degrees Offered:

  • B.B.A.

Locations:

  • Durham GTA
  • Peterborough

Stay Connected!

Receive admissions information, event invites, and important reminders.

Resume Boosters:

  • Leave your mark at Trent through a fourth-year legacy project or undertake a community-based research project with local businesses
  • 100 hours of hands-on professional experience completing internships with business sector companies and organizations
  • Compete in local and national business competitions, including Jeux du Commerce, Pitch It, Durham Ideas Den, and Bears’ Lair
Trent students collaborate on project work

The business internship program is very important for business students. You get hands-on experience, and you get to put theories into action.

Chandra Narra

Career Paths:

Career Opportunities

  • Marketer
  • Consultant
  • Arts Administrator
  • Entrepreneur

Admission Requirements

Ontario Secondary School Requirements:

  • Ontario Secondary School Diploma (OSSD)
  • A minimum of six Grade 12 4U or 4M courses, including program specific prerequisites
  • A minimum 70% overall final average (unless otherwise specified)
  • ENG 4U with a minimum of 60%

Program Requirements:

  • A 4U Math
More Requirements

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