| SENDERS | MESSAGES | METHODS | RECEIVERS |
| Schools | Basic envt. education | classroom teaching | schoolchildren |
| Colleges | PA law enforcement | classroom teaching, field placements | students PA rangers |
| Universities | Biology degree | classroom teaching and fieldwork | undergrad. students |
| Universities | Post-grad. program Eg, PA management |
courses, research, thesis distance education |
graduates mid-career managers |
| Universities | GIS and PA planning | short course | students, PA managers |
| IUCN/WCPA | PA management | short course | PA managers, rangers manuals, books |
| IUCN/WCPA | PAs and sustainable development | conferences | PA staff, NGOs, public |
| Regional PA Training Centres |
PA management | residential courses | PA managers, rangers |
| Consultants Eg. WCMC |
Information systems for PAs |
short course | PA managers |
| PA Agency Own staff |
Emergency measures | short course | PA managers and staff |
| PA Agency Own staff |
Need to fund PAs | field trip | politicians |
| NGO | Heritage Interpretation |
workshop | seasonal PA staff |
| Journalists | Values of PAs | newspaper articles | general public |
| TV station | Endangered species | TV programme | general public |
| Film maker | Appropriate behavior | video | schools, general public |