Trent University Business Students Win Big at National Conference


Students’ technology will revolutionize the medical industry

Tuesday, March 22, 2011, Peterborough

Three Trent University students from the Business Administration Program won the People’s Choice Award for their revolutionary “Image Matters” technology in the Entrepreneurship Competition on Friday, March 18, 2011 at the National Business and Technology Conference (NBTC) at the MaRS Collaboration Centre in Toronto.

Emily Morrison, Scott Brown, and Brian Mehlenbacher of Trent, together with colleague Jamie Tremaine of Waterloo developed the technology that will allow medical professionals to access and manipulate medical files hands-free in the operating room, including MRIs, CT Scans and X-RAYs. Utilizing Microsoft Kinect, this technology will increase productivity and efficiency while minimizing the risk of contamination in the operating room.

Out of 45 preliminary competitors, the Trent team was selected as one of five finalists. They received a unanimous honourable mention from the panel of judges and were voted to win the People’s Choice Award by the delegates and conference attendees. The team was instructed to prepare to enter the start-up phase and were already being approached by investors at the conference.

Dr. Tom Phillips, the team’s advisor commented, "This is a shining example of how Trent's Business Administration program has partnered with the Greater Peterborough Innovation Cluster and its network of experts to mentor students in tackling real business innovation."

“I cannot say enough about the accomplishments of our students at the NBTC 2011 competition,” said Dr. Asaf Zohar, chair of the Business Administration Department. “They have created an enterprise that will help surgeons save more lives in the operating room.”

Exclusive to the top 20 businesses and new venture ideas in Canada, the National Business and Technology Conference is sponsored by MaRS Consulting firm, RIM and the Globe and Mail.


For more information, please contact: Emily Morrison, Trent Business student, 519-955-1635,