Wild Rock Outfitters Names Trent’s Outdoor Canoe Centre


Local business lends support to the new Trent Community
Sport & Recreation Centre

Monday, January 17, 2011, Peterborough

The outdoor canoe centre at the expanded and revitalized Trent Community Sport & Recreation Centre (TCSRC) has a new name, thanks to a generous $25,000 gift from local business Wild Rock Outfitters to the Sport, Recreation & Wellness for All Campaign.

The Wild Rock Outfitters Canoe Centre will be the focus of much of the waterfront programming at the new Athletics Centre, including the Trent Summer Sports Camp and the Active Youth Outdoor Education and Leadership Program. Access to the canoe centre is also included in TCSRC memberships, and will be utilized by numerous community groups and local residents.

Located on the shores of the Otonabee River beside the TCSRC, the Wild Rock Outfitters Canoe Centre currently includes ten canoes, paddles and life jackets, and a wide platform dock system for safe boat entry and exit.

“We take great pride in helping to take the new sport and recreation facility at Trent from vision to reality,” said Kieran Andrews, co-owner of Wild Rock.

Co-owner Scott Murison added, “The Kawarthas is the birthplace of the modern canoe and home to numerous lakes and rivers. It's an outdoor playground begging to be explored and we are thrilled to be part of the Peterborough/Trent community.”
This is the first gift to Trent University by the owners of Wild Rock Outfitters, a local retail store dedicated to non-motorized fun in the great outdoors. In September, the co-owners presented Dianne Lister, vice president of External Relations and Advancement at Trent, with their pledge of $25,000.

“This generous philanthropic gift from Wild Rock Outfitters demonstrates just how much being part of the Peterborough/Trent community means to them and naming the Canoe Centre in their honour is a perfectly matched tribute,” said Ms. Lister.

We need your support!

The Sport, Recreation & Wellness for All Campaign to renew and expand the athletics and recreation facilities at Trent is 87% of the way to the $4M goal. To learn more about naming opportunities that are still available or to make a donation, please contact the Advancement Office at (705) 748-1011ext.7955 or visit the campaign website at

As the only fitness and recreation facility in the growing north end of the City of Peterborough, the Trent Community Sport & Recreation Centre provides vital wellness services to all residents. Unique and innovative features of the new Centre, which opened in September 2010, include: North America’s most advanced indoor combination rowing/paddling tank, an indoor climbing wall, 12,000 sq. ft. cardio loft and weight room, warm therapy pool, expanded therapy clinic, and a complete makeover of the pool. Community memberships are available. Visit for details.  


For more information about the Athletics Campaign, please contact:
Lee Hays, Assistant Campaign Manager, Trent University, (705) 748-1011 x7955

For more information about Wild Rock Outfitters, please contact:
Scott Murison, Wild Rock Outfitters, (705) 745-9133