Watch the YouTube Video »
When Matt Patterson and Joseph Adams were asked to create a “Legacy Project” for their Management Thought class with Professor David Newhouse, they chose to make a promotional video to support Trent University’s recruitment process.
The Legacy Project, a unique component of the Bachelor of Business Administration (BBA) program at Trent, gives students an opportunity to apply their acquired knowledge toward a practical initiative that can benefit others in the community. Matt and Joseph, both fourth-year BBA students set to graduate in June, wanted to encourage prospective students to consider Trent as a way to “leave their stamp” on their alma mater.
“The purpose of the Legacy Project is to make a change that will benefit future students of the program,” said Joseph. “We figured that a promotional video would be appropriate since Trent has made a huge impact on all our lives and we wanted to do something meaningful to give back.”
Matt had a camera and experience with filmography, so the video was a straightforward project for him. “Online videos for students looking at universities to enroll in after high school graduation are becoming huge,” he said. Matt and Joseph asked Trent graduate and current Bachelor of Education student Wyatt Short, a spoken word artist, to write a piece for the video that described Trent. Wyatt was pleased to be involved in the project.
“The poem is intended to be a personal reflection of my post-secondary experience at Trent University,” said Wyatt, who graduated with a degree in English literature and theatre last year. “My time at Trent University granted me the ideal experience, and others too have an equal opportunity to enrich their lives by attending Trent University.”
Wyatt’s professors had a strong influence on his perception of literature and theatre, and in his opinion, went above and beyond their call of duty to ensure student success and happiness. “It's a very personal experience, being a student at Trent,” he said. “I hope Trent continues to embrace what makes it unique. It has been a beautiful journey for me. I will never forget my education nor the experience it granted me.”
Matt and Joseph presented the video to their peers at a “Knowledge Café” in early April, and shared it widely on social media. The video has received significant attention.
“I've had online marketing companies retweet, favourite, and follow me on Twitter because of the video, and CBC followed after I tweeted the video to them,” said Matt.
Posted on Wednesday, April 23, 2014.