Soon you'll see it and Think Trent!

Trent University's name will soon be very visible - on a sign that measures 10 by 32 feet.

The billboard with a "Think Trent" message will be seen from at least 12,000 cars each day that travel north on Highway 115. And those most-recently-available transportation statistics pre-date the expansion of that major northbound traffic artery to four-lanes.

The initiative is part of an awareness-raising campaign co-operatively developed by university areas concerned with student recruitment, reputation management and fund-raising. The image of students used is from the new Trent viewbook: Shaping Tomorrow's Leaders.