Finding Aid:

Search the Archives

Fonds Level Description

Accession Number: 81-012

Title

Jean Harstone fonds. -- 1925-1952. -- 30 cm of textual records. -- 2 sketchbooks.

Biography / History

Jean Harstone, born 1900, was raised in Peterborough, Ontario. During the early 1920's she attended an architectural/interior design school in New York City and later went on to work in promotion and advertising for the Columbia Broadcasting System (CBS) Radio Network and later for the National Broadcasting Corporation (NBC) Radio Network. Jean Harstone died in 1980.

Custodial History

The fonds was in the custody of the Harstone estate before it was donated to the Trent University Archives.

Scope and Content

The fonds consists of original designs and drawings by Jean Harstone from architectural design school, 1925-1926 and promotion, advertising and program materials from the Columbia Broadcasting System Radio Network and the National Broadcasting Corporation Radio Network, New York City, 1938-1952.

Notes

Title based on the creator of the fonds.

The drawings are architectural elements and furniture designs. There are also a number of drawings accompanying the notes in folder 3.

The fonds was donated by the Harstone estate via E.H. Jones.

Restrictions: N

Finding aids: Y

Finding Aid

Box 1

Folder

1. Bound volume of classroom notes and projects from design school - pencil and watercolour figures, c. 1925-26

2. Bound volume of classroom notes etc. - pencil drawings etc. of human figures, furnishings and accessories, c. 1925-26

3. Materials taken from ringed binder: exercise materials from design school, 1925-26 - room designs and layouts, stairwells, moulding, draperies etc.

4. "Radio Programming: Its Present and Future" a proposal prepared for the Columbia Broadcasting System, 1942
"a Critical Analysis of Four CBS Promotions", 1942
"Merchandising and Advertising Program Suggestions for Chicago Mail Order House", 1942
"Suggestions for a Series of Life Advertisements Directed Towards Clients and Prospective Clients" (Life) 1942
"Now is the Time" - NBC's "Women's Series of National Broadcasts to Recruit 188,900 Women for WACS, WAVES" etc., March 1944

5. "American Railroads and the Radio" (for NBC) 1943 in three parts:
1) "Highlights in the Transportation Picture"
2) "The Power and Effectiveness of Radio as an Advertising Medium"
3) Radio as an Advertising Medium for the New York Central Railroad", with related tables of economic activity and postwar projections.

6. "Symphony Notes: A Case Example - Public and community Relations" Re: 'General Motors Symphony'
a project "initiated as a merchandising idea for the program and designed to reach the public, gain their interest and support ... and goodwill for the sponsor"
feedback notes from organizations and individuals (including teachers and school boards), summaries of advertising effective, market penetration etc. 1944-46, with copies of program notes and guides, 1 Oct 1944 - 20 Jan 1946

7. "A Plan for a Network-Listener Relations Program, Design to Build a Loyal Listening Audience By Making the People a Working Unit of the National Broadcasting Company," 26 June 1949
"A Suggestion for a Radio Program for Children Ten Years and Older:, March 1847
"NBC Documentary Program - Living 1948 and Living 1949" re: publications of radio scripts in popular magazines; includes correspondence with Corporate Vice-President, Sept-Dec 1949
"Suggestions" for interdepartmental routines, 1943, along with a critical memo "Programming in the Early Morning Hours, WEAF and WABC", 2 Dec 1943
"A Program Suggestion for General Motors:, 24 July 1945, linking marketing concepts with program type
Miscellaneous memos on audience-building for various programs; budgets; abstract and memo on promotion program for NBC

8. "A Plan to tell the American People the Story of American Business, Giving the People a Better Understanding of Our Economic System As Illustrated By an Industry or Business Functioning in a Free Society to the Benefit of the American People" - c. 1949-52 - includes "Notes on the Five Principles of Our Economic System"

9. "A Survey of Fashion Merchandising and ... the Ready- to-Wear and Allied Departments at Nathans's" 18 July 1952, a proposal prepared for the store's principals, dealing with retail store stocking and management in Jamaica (catering to the carriage trade)

10. Materials excerpted from folder 9: draft and carbon correspondence between Harstone and NBC Vice-President; items relating to 'Living 1948' and 'living 1949' programs; promotion, publicity, advertising and program feedback.

11. NBC Publications: Great Plays (with study manuals) 1938-41  

12. Listeners' Aids to NBC Public Service programs for the Inter-American University of the Air: Lands of the Free, Vol 1-5 1942-44

13. Music of the New World, Vol 1-5, 1942-44 The Story of Music, Vol 1, 1945-46

14. American Story, Vol 1 1944 - Historical Series, Vol 1-2 1944-45 - Literature Series, Vol 1-2 1044-46

Archival Finding Aids

Creating the Library of the Future - Details about our exciting transformation