- The name of this journal is not helpful in evaluating its scholarship. It could be popular or scholarly because it's specific and clear on the subject covered.
- Note the large headline: "Shed One Size". It's gimmicky, designed to attract your attention on a magazine stand so you'll buy it. It doesn't look like something describing research.
- Note the colour photograph which takes up much of the cover. It's also designed to attract your attention, in the hopes you'll buy it.
This is not a scholarly journal. It's popular, designed to make you want to buy it at the magazine stand.